100% Polarized

We make a great product, informed by experts and worn by both professionals and passionate amateurs. We are proud of what we make and confident that our vision is guaranteed to better yours.

Premium Glass

Our focus revolves around quality and performance. Our glasses are made with high-quality materials and components, and we insist on maintaining exceptional value for our end customer.

West Coast Based

We are deep-rooted in the West Coast action sport lifestyle market. We take pride in creating excellent products at compelling price points to passionate professionals and amateurs alike.

Innovation

We aim to connect broad audiences, from surf and skate to bikers and fisherman through innovative design and incomparable quality. Those who identify with an attitude rather than a sport and strive to represent a way of life in a way that reflects legitimacy and the ultimate authenticity.